Tabaterra is a tobacco manufacturing company based in Azerbaijan, producing high-quality tobacco products for both domestic and international markets. Known for its modern production standards and commitment to quality, the company operates with a focus on innovation, compliance, and responsible manufacturing in the tobacco industry.
Role:
UX / UI Designer
Industry:
18+
Duration:
3 weeks
My Approach
Discovery Phase
Client Consultation: In-depth consultations were conducted with Tabaterra to gain a clear understanding of their brand identity, target audience, and expectations for a modern web presence. The planning phase focused on defining the website’s role in showcasing products, communicating the brand story, and supporting future content growth.
Competitive Analysis: We reviewed websites of similar brands in the natural product and consumer goods sectors to identify effective design patterns and best practices. These insights helped shape a content structure and visual approach that positioned Tabaterra as a trustworthy and high-quality brand in its space.
Design and Development
UI/UX Design: A clean, accessible interface was designed to reflect Tabaterra’s dedication to natural and healthy living. Warm color palettes, clear typography, and a structured layout were used to guide users intuitively through products, brand messaging, and contact channels—ensuring a smooth and informative browsing experience.
Testing and Iteration
User Feedback: Initial feedback from representative users helped identify improvements in content hierarchy, page navigation, and overall responsiveness. Usability testing was conducted using real-world scenarios to validate the site’s performance, particularly across mobile and desktop platforms.
Results
The new website enhanced Tabaterra’s digital presence by offering a streamlined and engaging experience for visitors. The improved structure and visual clarity helped increase product visibility and audience engagement. The platform now acts as a trusted communication tool that supports the brand’s market positioning and long-term digital growth.