A responsive and visually consistent website was developed for Pizza Hut to improve the digital ordering process and promote limited-time offers. The platform reflects the brand’s fast-service approach and user convenience focus.
Role:
UX / UI Designer
Industry:
Food
Duration:
16 weeks
My Approach
Discovery Phase
Market Research: Key objectives included streamlining the user journey, improving mobile usability, and maintaining alignment with global brand standards.
Competitive Analysis: Top QSR and food delivery platforms were reviewed to define effective UX patterns, visual hierarchy, and conversion-oriented design principles.
Design and Development
UI/UX Design: The interface features bold visuals, simplified navigation, and mobile-optimized components. Focus areas included quick menu access, customization flows, and real-time store location detection.
Testing and Iteration
User Testing: Feedback from test users informed improvements in order clarity, navigation speed, and visibility of deals. Key touchpoints were adjusted for better performance across devices.
Results
The new website led to faster ordering times, improved mobile engagement, and an increase in completed transactions. The platform now supports consistent branding and efficient user interaction across regions.